Crafting the Perfect Soundscape for Coach's Vibrant LGBTQ+ Celebration

As an audio post-production studio, we're constantly inspired by the opportunity to craft immersive and emotive soundscapes for innovative campaigns. This time around, we had the pleasure of working on the sound design and mix for this Coach's campaign in collaboration with Christelle del Castro, celebrating the beauty and diversity of the LGBTQ+ community. The 'C campaign' for Pride is a colorful and powerful tribute to love, self-expression, and unity – and we're thrilled to share a glimpse of our creative journey with you.

Coach has long been a champion of inclusivity, and their Pride campaign is no exception. With a star-studded cast of LGBTQ+ icons, models, and performers, the campaign showcases the vibrancy and resilience of the community. Our goal was to create an immersive and uplifting soundscape to complement the stunning visuals, and to help bring the message of love, acceptance, and celebration to life.

In order to fully immerse the audience in the world of the campaign, we took a multi-layered approach to the sound design. Our team meticulously selected and edited each sound to fit the visuals, and then blended them together seamlessly. This included balancing the dialogue, sound effects, and music, to ensure that each element was distinct yet harmonious.