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A blog about various business and audio post production topics. We are a Brooklyn-based post studio that cater for advertising, long form, short form, film, branded content, cinema, radio and online. 

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5 Ways To Impress Clients If You’re Not a People Person

Sound engineers don’t have the best reputation for being pleasant, bubbly folk that just love to go out their way to do you a favor. We’re grumpy bastards. If you’ve ever been to a music gig you would have no doubt noticed the pasty-skinned, long haired, black T-shirt wearing (usually Metallica or Led Zeppelin), slightly sweaty guy behind the mixing desk furiously fiddling with knobs and buttons. I say ‘his’ because there is a serious lack of female presence in the sound engineering industry...but that’s for another blog post. You’ve seen this person and I challenge you to find me one smiling. This goes for the type of sound engineer that I am too, a dubbing mixer (re-recording mixer) or sound designer working on post production audio for TV ads and films. We are seen less by the public eye but are grumpy on a different level. Shut inside a windowless basement staring at a screen all day playing the same 2-second audio clip over and over for hours, and grumbling about why there’s 11 people from the agency sat behind us for a simple voice over recording.

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Sound Design Is Becoming Sexy: Why Content Creators Should Care...

Music has always been sexy. And I don’t mean baby-making Barry White music. I’m talking about the industry, the stigma and characters that surround music. It’s cool to play, listen to or be involved in music. I guarantee even Mozart saw some action from the groupies in his time. Sound design is different though. Generally, audio for content has always leaned more towards the geeky side. Take the awesome sound design of the Star Wars movies...most people know it’s great and can recognise the famous lightsaber sounds but who actually cares how it was made?

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