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A blog about various business and audio post production topics. We are a Brooklyn-based post studio that cater for advertising, long form, short form, film, branded content, cinema, radio and online. 

Posts tagged mix engineer
What Is Sound Design?

For this month’s post on The Pub I thought I’d bring it back to basics and explain exactly what it is that I do. A lot of friends, family and first-time acquaintances assume I do ‘something in the music industry’. While there is music in the work I do, I rarely work anywhere near the music industry! This article will discuss what sound design is, the tools and processes involved and how sound designers contribute to the final stages of content creation.

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WTF is VR and Spatial Audio? Mixing for 360 audio

The term ‘Virtual Reality’ always reminds me of some cheesy 80’s or 90’s movie that involved chunky headsets and dreamed of a future with flying cars and household robots doing everyday chores. The actual reality is that we have self driving cars (thanks Tesla), household robots we can ask questions (“Alexa, stream Total Recall”) and chunky VR headsets. So, we’re really not that far off. Virtual Reality has actually been around for decades, mostly in the gaming world, but with the growth of head tracking headsets like the Oculus rift or even Google Cardboard with your smartphone, it has made the consumer VR experience accessible and more within reach than ever.

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Sound Design Is Becoming Sexy: Why Content Creators Should Care...

Music has always been sexy. And I don’t mean baby-making Barry White music. I’m talking about the industry, the stigma and characters that surround music. It’s cool to play, listen to or be involved in music. I guarantee even Mozart saw some action from the groupies in his time. Sound design is different though. Generally, audio for content has always leaned more towards the geeky side. Take the awesome sound design of the Star Wars movies...most people know it’s great and can recognise the famous lightsaber sounds but who actually cares how it was made?

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