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A blog about various business and audio post production topics. We are a Brooklyn-based post studio that cater for advertising, long form, short form, film, branded content, cinema, radio and online. 

Posts tagged podcast
How to Step Up Your Podcasting Game

I don’t need to tell you that podcasting has blown up again and with heavy hitting content like This American Life, Serial, and Mark Maron’s WTF it’s easy to see why. Content is better than ever. But with an influx of great content and more listeners comes a lot of crap and poorly produced podcasts in a saturated market. Anybody can buy a $50 microphone and start recording, and in fact, with increasingly popular companies like Anchor, you don’t even need the damn microphone! This offers amateur users great accessibility and a lot of interesting and niche content.  As a result, you might be wondering, “how can I stand out from the crowd?”. I’m here to answer that question and take you from a bedroom podcaster to a studio quality podcast pro.

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Sound Design Is Becoming Sexy: Why Content Creators Should Care...

Music has always been sexy. And I don’t mean baby-making Barry White music. I’m talking about the industry, the stigma and characters that surround music. It’s cool to play, listen to or be involved in music. I guarantee even Mozart saw some action from the groupies in his time. Sound design is different though. Generally, audio for content has always leaned more towards the geeky side. Take the awesome sound design of the Star Wars movies...most people know it’s great and can recognise the famous lightsaber sounds but who actually cares how it was made?

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