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A blog about various business and audio post production topics. We are a Brooklyn-based post studio that cater for advertising, long form, short form, film, branded content, cinema, radio and online. 

Posts tagged post production audio
How to Step Up Your Podcasting Game

I don’t need to tell you that podcasting has blown up again and with heavy hitting content like This American Life, Serial, and Mark Maron’s WTF it’s easy to see why. Content is better than ever. But with an influx of great content and more listeners comes a lot of crap and poorly produced podcasts in a saturated market. Anybody can buy a $50 microphone and start recording, and in fact, with increasingly popular companies like Anchor, you don’t even need the damn microphone! This offers amateur users great accessibility and a lot of interesting and niche content.  As a result, you might be wondering, “how can I stand out from the crowd?”. I’m here to answer that question and take you from a bedroom podcaster to a studio quality podcast pro.

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From Serving the Crown to Crown Heights

Moving 3,000 miles from jolly ol’ England to Brooklyn was definitely a challenge. So, when the opportunity arose to move my post production audio studio from Gowanus to Crown Heights, just 3 miles away, I didn’t even bat an eyelid! This entry of The Pub discusses the how and why I scaled up my Brooklyn based post production studio to a larger facility.

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Networking Event Do’s and Don'ts

I personally hate the word ‘entrepreneur’. To me it conjures up images of wannabe rich people just trying to think up ways to create the next fad and make their millions. I’m sick in my mouth a little bit if somebody introduces themselves as an entrepreneur at a networking event but perhaps that’s just me. By definition an entrepreneur is; a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.

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What Is Sound Design?

For this month’s post on The Pub I thought I’d bring it back to basics and explain exactly what it is that I do. A lot of friends, family and first-time acquaintances assume I do ‘something in the music industry’. While there is music in the work I do, I rarely work anywhere near the music industry! This article will discuss what sound design is, the tools and processes involved and how sound designers contribute to the final stages of content creation.

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5 Ways To Impress Clients If You’re Not a People Person

Sound engineers don’t have the best reputation for being pleasant, bubbly folk that just love to go out their way to do you a favor. We’re grumpy bastards. If you’ve ever been to a music gig you would have no doubt noticed the pasty-skinned, long haired, black T-shirt wearing (usually Metallica or Led Zeppelin), slightly sweaty guy behind the mixing desk furiously fiddling with knobs and buttons. I say ‘his’ because there is a serious lack of female presence in the sound engineering industry...but that’s for another blog post. You’ve seen this person and I challenge you to find me one smiling. This goes for the type of sound engineer that I am too, a dubbing mixer (re-recording mixer) or sound designer working on post production audio for TV ads and films. We are seen less by the public eye but are grumpy on a different level. Shut inside a windowless basement staring at a screen all day playing the same 2-second audio clip over and over for hours, and grumbling about why there’s 11 people from the agency sat behind us for a simple voice over recording.

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