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A blog about various business and audio post production topics. We are a Brooklyn-based post studio that cater for advertising, long form, short form, film, branded content, cinema, radio and online. 

Posts tagged production
From Serving the Crown to Crown Heights

Moving 3,000 miles from jolly ol’ England to Brooklyn was definitely a challenge. So, when the opportunity arose to move my post production audio studio from Gowanus to Crown Heights, just 3 miles away, I didn’t even bat an eyelid! This entry of The Pub discusses the how and why I scaled up my Brooklyn based post production studio to a larger facility.

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What Is Sound Design?

For this month’s post on The Pub I thought I’d bring it back to basics and explain exactly what it is that I do. A lot of friends, family and first-time acquaintances assume I do ‘something in the music industry’. While there is music in the work I do, I rarely work anywhere near the music industry! This article will discuss what sound design is, the tools and processes involved and how sound designers contribute to the final stages of content creation.

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5 Reasons Shared Workspace Will Kick-Start Your Business

WeWork, The Farm, The Productive; you may have heard of at least one of these if you have visited any urban dwelling in the last three years. If you haven’t, the term ‘co-working space’ or ‘shared workspace’ should have penetrated your eardrums at some point, perhaps whilst buying an overpriced organic latte from a trendy vegan coffee shop.

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How to Build a Studio in 77 Square Feet

Welcome to the Square Mile. This is the name I call my studio weighing in at a humble 77 square foot. 7’x11’ to be precise. So…what is one to do with so little space? Research is the first port of call. Most project and bedroom studios are around this size so there’s plenty of information out there on acoustic treatment and utilising the space efficiently. Using that information and translating it to a professional environment that is client friendly, acoustically sound and comfortable is a taller task than one might think though.

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How to Build an Audio Workstation

I’ve had the idea to start my own studio since I first showed interest in the audio realm when I was about 13. In fact, at the age of 14 or 15 my brother and my dad built a recording studio in the garage to have jams and make a bit of cash from recording local bands. I remember saving up for a Tascam Multitrack Recorder and being amazed by the fact I could solo each instrument in the demo track installed on the build in hard drive (that’s right, no cassette tape on this machine!). I started playing around with the EQ and reverb, changing levels and effects. I didn’t know it at the time but I was learning to mix! It was fantastic.

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Bad Sound is Obvious, Good Sound is Invisible

It’s no secret that a lot of my time in the studio is spent cleaning up dialogue. In fact, for a longform documentary I will generally spend more time on the dialogue tracks than on the sound design and mixing. This is mostly because the dialogue tells the story. It’s the main focus of a film introducing characters, setting the scene, and gives context to the content. This applies to films as well as talking-head/interview style docs. The trouble is that dialogue (as opposed to voiceover) is almost always recorded on location and depending on that location, determines how easy my life will be in post production.

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From Soho to So Hot

361 days of sunshine on average per year, a yearly average temperature of nearly 80°F (27°C) and a 74% average humidity per day. For a pasty skinned, slightly ginger-bearded sound engineer that spends most his time in a windowless basement, I will tell you that this is most definitely a climate change I am not accustomed to. Florida is called ‘The Sunshine State’ for good reason. Even when it’s a cool 90°F (32°C), the humidity puts the ‘feels like’ part of my weather app to over 100°F (nearly 38°C). Well, this is where I live now…sort of.

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