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A blog about various business and audio post production topics. We are a Brooklyn-based post studio that cater for advertising, long form, short form, film, branded content, cinema, radio and online. 

Posts tagged soho
How to Build an Audio Workstation

I’ve had the idea to start my own studio since I first showed interest in the audio realm when I was about 13. In fact, at the age of 14 or 15 my brother and my dad built a recording studio in the garage to have jams and make a bit of cash from recording local bands. I remember saving up for a Tascam Multitrack Recorder and being amazed by the fact I could solo each instrument in the demo track installed on the build in hard drive (that’s right, no cassette tape on this machine!). I started playing around with the EQ and reverb, changing levels and effects. I didn’t know it at the time but I was learning to mix! It was fantastic.

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From Soho to So Hot

361 days of sunshine on average per year, a yearly average temperature of nearly 80°F (27°C) and a 74% average humidity per day. For a pasty skinned, slightly ginger-bearded sound engineer that spends most his time in a windowless basement, I will tell you that this is most definitely a climate change I am not accustomed to. Florida is called ‘The Sunshine State’ for good reason. Even when it’s a cool 90°F (32°C), the humidity puts the ‘feels like’ part of my weather app to over 100°F (nearly 38°C). Well, this is where I live now…sort of.

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