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A blog about various business and audio post production topics. We are a Brooklyn-based post studio that cater for advertising, long form, short form, film, branded content, cinema, radio and online. 

Posts in Opinion
Sound Design Is Becoming Sexy: Why Content Creators Should Care...

Music has always been sexy. And I don’t mean baby-making Barry White music. I’m talking about the industry, the stigma and characters that surround music. It’s cool to play, listen to or be involved in music. I guarantee even Mozart saw some action from the groupies in his time. Sound design is different though. Generally, audio for content has always leaned more towards the geeky side. Take the awesome sound design of the Star Wars movies...most people know it’s great and can recognise the famous lightsaber sounds but who actually cares how it was made?

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5 Reasons Shared Workspace Will Kick-Start Your Business

WeWork, The Farm, The Productive; you may have heard of at least one of these if you have visited any urban dwelling in the last three years. If you haven’t, the term ‘co-working space’ or ‘shared workspace’ should have penetrated your eardrums at some point, perhaps whilst buying an overpriced organic latte from a trendy vegan coffee shop.

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Bad Sound is Obvious, Good Sound is Invisible

It’s no secret that a lot of my time in the studio is spent cleaning up dialogue. In fact, for a longform documentary I will generally spend more time on the dialogue tracks than on the sound design and mixing. This is mostly because the dialogue tells the story. It’s the main focus of a film introducing characters, setting the scene, and gives context to the content. This applies to films as well as talking-head/interview style docs. The trouble is that dialogue (as opposed to voiceover) is almost always recorded on location and depending on that location, determines how easy my life will be in post production.

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From Soho to So Hot

361 days of sunshine on average per year, a yearly average temperature of nearly 80°F (27°C) and a 74% average humidity per day. For a pasty skinned, slightly ginger-bearded sound engineer that spends most his time in a windowless basement, I will tell you that this is most definitely a climate change I am not accustomed to. Florida is called ‘The Sunshine State’ for good reason. Even when it’s a cool 90°F (32°C), the humidity puts the ‘feels like’ part of my weather app to over 100°F (nearly 38°C). Well, this is where I live now…sort of.

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