We'll fix it in post - Why sound should be one of your most important post-production investments

Have you ever been to a film and left the theater feeling empowered, terrified, inspired, or even heartbroken?

Sound is not only made during filming but also added onto a project in post-production. This is where sound engineers do dialogue clean-up, add background ambience and effects, bring along their expertise, and make the audience feel what they hear.

While watching a film or commercial, have you ever gained a better understanding of the storyline as you've listened closely? Here are some reasons why sound should be your most important post-production investment.

Sound calls attention

Have you heard the phrase, “we feel what we hear” before? Sound has a powerful effect on the human body and allows us to perceive the world around us and even interact with it.

But this is not all sound does for us. Sound affects us behaviorally, cognitively, and hormonally, changing the way we perceive things that are happening in both our bodies and the external environment.

If the sound effects are not right, it won’t work

High-quality sound is what really stirs emotions in an audience. But it’s not only the quality that counts; this applies to both music and sound effects alike. For a movie to work, all the components must complement each other (visual and audio) in order to convey the desired emotion.

This is why the right audio team can make a huge difference in the success of your project. 

Sound adds emotion and connects people to what they’re seeing.

Sound is an important element in a movie because it helps convey the mood and creates an emotional reaction among viewers. It automatically brings an image to mind. Whether you're trying to create an emotional response from consumers or simply want to get a message across to an audience, sound has a way of doing just that.

Sound creates a story

A well-told story can emotionally move and propel people forward, which is why they’re such a powerful tool in marketing. There are many elements to telling a story—the storytelling itself and the setup of the story, among other things—but sound is a key factor as well. It can be used to subliminally communicate sentiments and emotions, and can also help focus the audience's attention where it needs to be.

Audio Post-Production

We have worked with great clients and helped them build a well-rounded creative process where both the visual edit and sound can merge together seamlessly. A great way to be sure we are the perfect fit for what you want to achieve is by checking the projects we worked on with our clients.

To learn more about how we can improve your post-sound projects, please contact us. We’d love to hear about you and start a new project together!